Search Engine Optimization (SEO)
Showing up is not success. Being found and being chosen are two very different things. Our SEO services focus on both, being in front of those that are best suited to engage with your brand and persuading those with need to choose you.
From Search to Success ® our healthcare focused SEO services leave nothing to chance.
Paid Search (SEM)
Paid search that goes beyond search. 94% of healthcare consumers start their journey inside a search engine. Advanced SEM for healthcare requires better understanding of patient/customer need, journey, affinities, lifestyle etc. There is no shortage of “words” to go after, but not every person typing in those words are of equal value to your brand. See how our certified paid search speciates create campaigns with advanced targeting and full digital ecosystem coverage.
Why does awareness typically compete with winning new business? At Single Throw we don’t believe it should. Every display campaign is designed to create an outcome, that outcome may start with awareness, but it will end with conversion. From geofencing, geo targeting, affinity targeting, re-targeting, there is no limit to who we can target but the magic is in targeting the “Why”. Finding the perfect person at that perfect moment in time, when it is 100% optimal to present your message.
Social Media Advertising
Social media likes are a metric that must be measured, but likes are not to be confused with the ultimate success metric, conversion. Targeting within social media platforms is robust and social engagement has a very high value. The average social media user spends over 2 hours per day on social platforms and 25% of all social media posts are healthcare related. Healthcare marketing must include social components and Single Throw’s social media advertising team has the expertise to properly connect your value to those best suited to engage with it.
Development & Support
A seasoned development team that looks beyond the aesthetics. Usability, UX/UI, customer journey and conversion, these are the elements that drive our development strategies. Website development or mobile application development has unique requirements in the healthcare space. Usability is critical and understanding user needs is imperative when it comes to website development in healthcare. Our seasoned teams go from concept to launch and provide expert audit and support services for every project we develop.